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Building a culture and building a brand should go together like a song and a dance, peas in a pod, Han and Leia, unicorns and glitter. However you picture it, when culture and brand are treated as one, they become exponentially more powerful. That's why we bring Culture and Creative together under one roof — it's been a founding principle of Consider Culture from day one. So here's the real question: how closely are you actually aligning your culture and your brand? The osten

You've used brand agencies, recruitment agencies and travel agencies to act on your behalf and get things done — that's the literal meaning of agency. So why, when it comes to your organisation's culture, wouldn't you use an agency too? Culture needs thought, consistency, and a network of resources to help you build belief in what you're trying to achieve and how you get there — all whilst maintaining your purpose and authenticity, constantly. This isn't an endeavour to attem

It’s not often you get the time and space to really think about something you want to do. This time, the time existed. The space? A hotel bar. That first conversation was just me and Aggrey, reflecting on a combined fifty years at our previous business — a business that had seen incredible growth, and given us some of the most positive times of our careers. We laughed until we cried, looking back. But the conversation naturally turned forward too: if we really had the choice